Art is evolving into an alternative investment avenue. But this is still a choice for a select section of the society. I think it would take a lot more promotion for art to reach the mainstream.
India offers strong talent and perseverance, hence it HAS to reach great levels sooner or later - trends are positive. My views are on the following lines
1. Take the sentiments to the retail level - why shouldnt art be showcased to folks of ALL strata as an investment option - i guess the interest among 90% indian folks is either non-existent or banded as low priority. As a first step, large corporate houses, and thereby its employees, could be targeted.
2. Any 'investment' has no value if it cant be liquidated within a short timeframe. A lot needs to be done on imparting 'liquidity' through 'secondary markets'. Comprehensive Art Auctions still do not exist in india that can handle large volumes, can cater to different interest segments, and can close deals quickly.
3. Aggressive marketing into overseas markets - Great to see that the process has started.
Well you know how it is Purnima, investing in stocks itself is just picking up. We Indians usually prefer either Gold or Real Estate. Art will take some time to come into mainstream. Art as an investment will take much much longer with a lot more effort and that too the target would be the rich and maybe upper middle class.
You are right, marketing Indian art abroad will raise its liquidity and the international auctions houses also play a role. Theres a blog that we wrote that deals with this. You may want to read this. http://investindianart.blogspot.com